Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics

• Main Authors: Zolkepli, I.A., Kamarulzaman, Y.
• Format: Article
• Published: Zia World Press, Australia, Australia 2011
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/12287/; http://www.wjsspapers.com/static/documents/March/2011/12.%20Izzal%20-FINAL.pdf

Evidence suggests that consumer’s needs for traditional media constitutes an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues to be questionable whether consumer media needs would have the same significant imp...