Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
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Main Author: | Ong, Khian Sin |
---|---|
Format: | Thesis |
Published: |
2009
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/3354/1/INTRO.pdf http://studentsrepo.um.edu.my/3354/2/CH_1.pdf http://studentsrepo.um.edu.my/3354/3/CH_2.pdf http://studentsrepo.um.edu.my/3354/4/CH_3.pdf http://studentsrepo.um.edu.my/3354/5/CH_4.pdf http://studentsrepo.um.edu.my/3354/6/CH_5.pdf http://studentsrepo.um.edu.my/3354/7/REF.pdf http://studentsrepo.um.edu.my/3354/8/APDX.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Virtual brand personality, customer satisfaction and brand loyalty in online banking industry"{245} http://studentsrepo.um.edu.my/3354/ |
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