A study of brand loyalty of Apple products in Malaysia
The main objective of conducting this research project is to investigate the factors that affect consumer brand loyalty to Apple products in Malaysia. Thus, there have various variables were examined such as brand awareness, perceived quality, perceived value, brand personality, brand associations,...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/4869/1/46._Lew_Yoke_Peng_1805176.pdf http://eprints.utar.edu.my/4869/ |
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