Addressing online hedonic consumers’ privacy concerns and digital addiction in Bangladesh: An extended hedonic-motivation system adoption MODEL / G. M. Shafayet Ullah
Hedonic consumers hold a unique place in the consumer behavior literature. The consumption and pertinent consumer behavior of online hedonic products and services are an imminent focus in academia. The mainstream media also highlights the sharp rise of global businesses of online hedonic products an...
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| Format: | Thesis |
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2023
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| Online Access: | http://studentsrepo.um.edu.my/15085/1/G_M__Shafayet.pdf http://studentsrepo.um.edu.my/15085/2/G_M_Shafayet.pdf http://studentsrepo.um.edu.my/15085/ |
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