The factor of hedonic shopping motivation in online shopping without thinking

• Main Authors: Muhammad Termizi Sapri, Muhammad Nur Hamizuddin Haron, Nafisah Fauzhe, Noor Ashira Abdul Malek, Intan Salwani Mohd Nawawi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2019
• Online Access: http://discol.umk.edu.my/id/eprint/4409/1/THE%20FACTOR%20OF%20HEDONIC%20SHOPPING.pdf; http://discol.umk.edu.my/id/eprint/4409/

Online shopping have been famous among customer, they can choose online because easy for them especially for those have limit time to go physical store. This study investigate the factor of hedonic shopping motivation in online shopping without thinking among staff at Faculty of Entrepreneurship and...