The influence of hedonic values on s-commerce adoption behavior
Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study cont...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17393/ http://doi.org/10.1166/asl.2015.6102 |
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