Utilitarian, hedonic, and self-esteem motives in online shopping
Purpose: The study aims to analyze the influence of hedonic, utilitarian, and self-esteem motivations on online shopping behavior. Likewise, the mediating role of impulsive shopping and shopping intentions is also analyzed. Design/methodology/approach: The study was carried out with the results of a...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2022
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130214001&doi=10.1108%2fSJME-06-2021-0113&partnerID=40&md5=4f66b2ce3bd78f15f50cf171293a29f2 http://eprints.utp.edu.my/33213/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|