Examining the factors and moderations of consumers' purchase intention towards luxury handbag brands / Nurulsyafiqah Othman

• Main Author: Othman, Nurulsyafiqah
• Format: Thesis
• Language: English
• Published: 2019
• Online Access: https://ir.uitm.edu.my/id/eprint/95906/1/95906.pdf; https://ir.uitm.edu.my/id/eprint/95906/

This paper investigates consumers' purchase intentions towards luxury handbag brands. Specifically, price value, quality value, social value and individual value were used to predict consumers' intentions to purchase luxury handbag brands among Kota Kinabalu female consumers. Income and de...