Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia

• Main Authors: Ratnasari, Ririn Tri, Prajasari, Anniza Citra, Kassim, Salina
• Format: Article
• Language: English; English
• Published: Emerald Publisher 2023
• Subjects: BPK Islamic law. Shari'ah. Fiqh; HF Commerce; HG3368 Islamic Banking and Finance
• Online Access: http://irep.iium.edu.my/110247/7/110247_Does%20religious%20knowledge%20level%20affect%20brand%20association.pdf; http://irep.iium.edu.my/110247/8/110247_Does%20religious%20knowledge%20level%20affect%20brand%20association_Scopus.pdf; http://irep.iium.edu.my/110247/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-01-2020-0004/full/html; http://dx.doi.org/10.1108/JIMA-01-2020-0004

Purpose – This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point. Design/methodology/approach – A sample of 159 respondents...