A study on the factors affecting brand loyalty of Cactus mineral water brand among customers of Pasaraya Mega Maju Sdn. Bhd. / Umi Shakirah Mohd Azman

• Main Author: Mohd Azman, Umi Shakirah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/86858/1/86858.pdf; https://ir.uitm.edu.my/id/eprint/86858/

Brand loyalty is vital for companies as it is one of business strategies to achieve high sales profit. Thus, any businesses would take this as an important part to achieve competitive advantage in this competitive world. This is because gaining brand loyalty from customer is the final goal of market...