Country-of-origin, Brand Image and Brand Loyalty of Branded Drugs in Ho Chi Ming City, Vietnam
While there has been numerous previous empirical studies investigating into a product’s country-of-origin (COO) and its relationship with various factors, including but not limited to brand loyalty, brand awareness and perceived quality, the findings were often inconsistent and differ from country...
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| Main Authors: | , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2017
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| Online Access: | http://ur.aeu.edu.my/1040/1/JESOC7_75.pdf http://ur.aeu.edu.my/1040/ https://www.jesoc.com/wp-content/uploads/2017/08/JESOC7_75.pdf |
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