The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik

• Main Author: Abdul Malik, Mat Zulazwan
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA Cawangan Kelantan 2014
• Subjects: Consumer satisfaction; Customer services. Customer relations; Mobile commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/33992/1/33992.pdf; http://ir.uitm.edu.my/id/eprint/33992/

The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the res...