A study of factors that influence the hand phone purchase among teenagers in Kota Bharu (case study of secondary school) / Fatin Nabila Mazlan

• Main Author: Mazlan, Fatin Nabila
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Telephone industry; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/34000/1/34000.pdf; http://ir.uitm.edu.my/id/eprint/34000/

The purpose of this research was to identify the most important factor that influences the hand phone purchase among teenagers in Kota Bharu. This research explored the contribute factors that influence the hand phone purchase among teenagers that includes the price, technology, and brand. The resea...