The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

• Main Authors: Bahari, Khairil Anuar, Che Azmi, Muhammad Nuruddin, Mohd Kamal, Saiful Bahri, Zainol, Noorliza, Mahat, Fadhlina, Abdullah, Dahlan
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
• Subjects: Research; Methodology; TX Home economics; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Reservation systems
• Online Access: http://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf; http://ir.uitm.edu.my/id/eprint/29326/; https://ejssh.uitm.edu.my/

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive f...