The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive f...

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Main Authors: Bahari, Khairil Anuar, Che Azmi, Muhammad Nuruddin, Mohd Kamal, Saiful Bahri, Zainol, Noorliza, Mahat, Fadhlina, Abdullah, Dahlan
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf
http://ir.uitm.edu.my/id/eprint/29326/
https://ejssh.uitm.edu.my/
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spelling my.uitm.ir.293262020-04-03T05:53:53Z http://ir.uitm.edu.my/id/eprint/29326/ The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] Bahari, Khairil Anuar Che Azmi, Muhammad Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza Mahat, Fadhlina Abdullah, Dahlan Research Methodology TX Home economics Hospitality industry. Hotels, clubs, restaurants, etc. Food service Reservation systems Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf Bahari, Khairil Anuar and Che Azmi, Muhammad Nuruddin and Mohd Kamal, Saiful Bahri and Zainol, Noorliza and Mahat, Fadhlina and Abdullah, Dahlan (2020) The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 203-213. ISSN 2600-7274 https://ejssh.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Research
Methodology
TX Home economics
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Reservation systems
spellingShingle Research
Methodology
TX Home economics
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Reservation systems
Bahari, Khairil Anuar
Che Azmi, Muhammad Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
Mahat, Fadhlina
Abdullah, Dahlan
The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
description Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions.
format Article
author Bahari, Khairil Anuar
Che Azmi, Muhammad Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
Mahat, Fadhlina
Abdullah, Dahlan
author_facet Bahari, Khairil Anuar
Che Azmi, Muhammad Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
Mahat, Fadhlina
Abdullah, Dahlan
author_sort Bahari, Khairil Anuar
title The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
title_short The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
title_full The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
title_fullStr The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
title_full_unstemmed The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
title_sort effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / khairil anuar bahari... [et al.]
publisher Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf
http://ir.uitm.edu.my/id/eprint/29326/
https://ejssh.uitm.edu.my/
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score 13.211869