Enhancing the service quality as a strategy of maintaining competitive position in Malaysian telecommunication industry; a focus on Telekom Malaysia Berhad Gajah Berang, Malacca / Norfa Dila Mohd. Noh
Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of TMB's service delivery, where as customer satisfaction is a short term emotional rea...
Saved in:
Main Author: | Mohd. Noh, Norfa Dila |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2001
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/22372/1/PPb_NORFA%20DILA%20MOHD.%20NOH%20M%20BM%2001_5.pdf http://ir.uitm.edu.my/id/eprint/22372/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin
by: Safaruddin, Norfa'izah
Published: (2007) -
Dissatisfaction of Telekom customers towards billing problems (Pahang Timur Region) / Khairol Amin Mohd Tahir
by: Mohd Tahir, Khairol Amin
Published: (2000) -
The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri
by: Basri, Nurfadhilah
Published: (2008) -
Factors of staff professionalism at counter services affect customer satisfaction: A case study at TMpoint Jalan Gajah Berang, Melaka / Nurul Akma Ramli and Nurhayati Saliman
by: Ramli, Nurul Akma, et al.
Published: (2012) -
The effects of perceived service fairness on satisfaction among customers in TM Point Taiping Perak / Mohamad Amirul Zharif Mohd Azlee
by: Mohd Azlee, Mohamad Amirul Zharif
Published: (2014)