A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji

• Main Authors: Ishak, Siti Aisyah, Moktarroji, Nurul Hidayah
• Format: Student Project
• Language: English
• Published: Faculty of Administrative Science and Policy Studies 2013
• Subjects: Total quality management. Benchmarking; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/15263/1/PPb_SITI%20AISYAH%20ISHAK%20AM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/15263/

Our research project paper title is ‘A Study on the Effects of Service Quality on Customer Satisfaction towards Bus Transit in Melaka Central’. We want to study about the customer satisfaction toward bus transit because the issue raising which the customers is not satisfied with the services that bu...