Cover Image

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri

The development of effective customer relationships is increasingly recognized as an important component of marketing strategies. The purpose of this research is to examine the impact of relationship marketing underpinnings namely, trust, commitment, communication and conflict handling on the qualit...

Full description

Saved in:
Bibliographic Details
Main Author: Basri, Nurfadhilah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Telecommunication industry. Telegraph
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/21192/1/PPb_NURFADHILAH%20BASRI%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21192/
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://ir.uitm.edu.my/id/eprint/21192/1/PPb_NURFADHILAH%20BASRI%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21192/

Similar Items