Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani

• Main Author: Mohamed Rani, Zaharah
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2015
• Subjects: Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/19594/1/ABS_ZAHARAH%20MOHAMED%20RANI%20TDRA%20VOL%208%20IGS%2015.pdf; http://ir.uitm.edu.my/id/eprint/19594/

For decades now, tourist revisit intention has been the subject of debate in the tourism discipline, and especially within marketing. Although the tourism industry is growing worldwide, the industry continues to experience unpredictability over revisit intentions. Heritage is one of the core tourism...