The roles of cues for assessing consumers perceived quality at the destination level

• Main Authors: Hossain, Enayet, Quaddus, Mohammed, Haque, A. K. M. Ahasanul
• Format: Article
• Language: English
• Published: TextRoad Publication 2013
• Subjects: HF5001 Business. Business Administration; HF5549 Personnel management
• Online Access: http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf; http://irep.iium.edu.my/34489/

This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative cons...