To revisit or not to revisit Beijing: The role of destination image

• Main Authors: Che Ha, N., Farinda, A.G., Zhou, J.
• Format: Conference or Workshop Item
• Language: English
• Published: 2008
• Subjects: G Geography (General)
• Online Access: http://eprints.um.edu.my/9239/1/All.pdf; http://eprints.um.edu.my/9239/

This study examines the effects of destination image on the future intention of tourists to visit (or not to visit) Beijing. Ten dimensions are used to measure the destination image:landscape and surroundings, cultural attraction, nightlife and recreation, shopping, sports, accommodation, gastronomy...