Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam

• Main Author: Mohammad Azam, Nur Hazwani
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/18765/1/18765.pdf; https://ir.uitm.edu.my/id/eprint/18765/

Since the environmental awareness is increasing among the consumers, most of them decide to change their food consumption pattern to organic food. This trend had caused a lot of research and studies to be conducted to further understand the underlying factors that can lead to the behaviour. Theory o...