The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama

• Main Authors: Ahmad, Nor Fardiana, Mohd Jama, Nur Hazwani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Telephone industry; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/26823/1/PPb_NOR%20FARDIANA%20AHMAD%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26823/

Smartphone is an important item that can connect people around the world. With this development and evolution in nation country, it becomes phenomenon and impact in generation to generations. People become more stylish and trendier by using sophisticated items in daily life. People also have high d...