Application of theoretical model of marketing productivity to evaluate performance of vegetable and fruit wholesalers in Selangor, Malaysia

• Main Author: Syed Yusof, Sharifah Shahidah
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Fruit - Marketing - Malaysia; Vegetables - Marketing - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/89866/1/FEP%202019%2053%20ir.pdf; http://psasir.upm.edu.my/id/eprint/89866/

The vegetables and fruits industry has been and will continue to be a key economic activity in Selangor in the coming decades. However, the vegetables and fruits industry in Selangor seems to have obstacles in competing in an open economic trade, which is mostly dominated by large economic sector...