The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia
The automobile industry in Malaysia is facing increasing competition from foreign makes.Local automobile manufacturers, namely Perodua and Proton, are thus losing their market share. With such rapid decline in sales, it is important to ascertain the needs of customers in determining the predictors o...
Saved in:
Main Authors: | Koay, Kian Yeik *, Ong, Derek Lai Teik * |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Putra Malaysia Press
2016
|
Subjects: | |
Online Access: | http://eprints.sunway.edu.my/738/1/Derek%20Lai%20Teik%20Ong%20The%20mediating%20role%20of%20customer%20satisfaction.pdf http://eprints.sunway.edu.my/738/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2015) -
A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user
by: Ong, Derek Lai Teik *, et al.
Published: (2012) -
Global versus local brand: perceived quality and status-seeking motivation in the automobile industry
by: Ho, Jessica Sze Yin *, et al.
Published: (2012) -
Perceived social media marketing activities and consumer-based brand equity
by: Koay, Kian Yeik *, et al.
Published: (2021) -
Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling
by: Ong, Derek Lai Teik *, et al.
Published: (2012)