The rise of solo dining: prediction and consumer profiling

• Main Authors: Koay, Kian Yeik *, Ong, Derek Lai Teik, Izian, Idris*, Nurfarah, Sabrina Binti Kamarulzaman *, Cheah, Chee Wei
• Format: Article
• Published: Routledge 2024
• Subjects: BF Psychology; HF Commerce
• Online Access: http://eprints.sunway.edu.my/2623/; https://doi.org/10.1080/15378020.2024.2307682

The aim of this study is twofold: first, to investigate the factors that affect consumers’ intentions to dine alone, drawing on the theory of planned behavior (TPB); and second, to segment consumers based on their motives for solo dining. The TPB is chosen as the theoretical framework because it is...