The influence of direct-to-physician promotion towards physicians’ prescription in behaviour in Malaysia
Purpose – The purpose of this paper is to investigate the influence of direct-to-physician promotion on physicians’ prescription behaviour. There were very few studies which have investigated to what extent the pharmaceutical promotion directed towards physicians influences physicians’ prescriptio...
Saved in:
Main Authors: | Sardar, Md Humayun Kabir, Maulan, Suharni, Abd. Manaf, Noor Hazilah, Wan Nasir, Zaireena |
---|---|
Format: | Article |
Language: | English English |
Published: |
Emerald Publishing
2022
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/105520/7/105520_The%20influence%20of%20direct-to-physician.pdf http://irep.iium.edu.my/105520/8/105520_The%20influence%20of%20direct-to-physician%20_Scopus.pdf http://irep.iium.edu.my/105520/ https://www.emerald.com/insight/content/doi/10.1108/IJPHM-10-2020-0089/full/html |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The influence of moral judgment on physicians' prescription behaviour
by: Md Humayun Kabir, Sardar, et al.
Published: (2021) -
Determinants Of Job Performance Among Physicians In Public Hospitals In Iraq
by: Kadhim Alwali, Joather Abduljaleel
Published: (2022) -
Impact of physical distance on student’s internship and employment opportunity during Covid-19 pandemic in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2021) -
Factors affecting attitudes towards using ride-sharing apps
by: Maruf, Tarekol Islam, et al.
Published: (2021) -
Influence of cultural intelligence on socio-cultural adaptation for expatriate leaders in Malaysia
by: Abd Rahman, Zainatul Shuhada, et al.
Published: (2022)