E-marketing in Islamic markets

• Main Authors: Haque, A. K. M. Ahasanul, Kabir, Sardar Md Humayun
• Format: Book Chapter
• Language: English; English
• Published: Springer 2022
• Subjects: HF5001 Business. Business Administration; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/100784/7/100784_E-Marketing%20in%20Islamic%20Markets.pdf; http://irep.iium.edu.my/100784/8/100784_E-marketing%20in%20Islamic%20markets_Scopus.pdf; http://irep.iium.edu.my/100784/; https://link.springer.com/book/10.1007/978-3-030-98160-0

During the previous decade, there have been several innovations and improvements in the world of marketing. Parallelly, Muslims around the world are showing a growing readiness to apply Islamic principles to their business transactions. They want to know whether Internet marketing strategies are S...