The influence of collectivism on consumer responses to green behavior
The purpose of this research is to examine consumer responses to green behavior linking constructs like attitude, perceived behavioral control (PBC), and subjective norms (SN) from the theory of planned behavior (TPB) model in connection to cultural dimension influence such as collectivism. A wel...
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Main Authors: | Ogiemwonyi, Osarodion, Jan, Muhammad Tahir |
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Format: | Article |
Language: | English English |
Published: |
Wiley Online Library
2023
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Subjects: | |
Online Access: | http://irep.iium.edu.my/105171/1/The%20influence%20of%20collectivism%20on%20consumer%20responses%20to%20green%20behavior.pdf http://irep.iium.edu.my/105171/7/105171_The%20influence%20of%20collectivism%20on%20consumer%20responses%20to%20green%20behavior_SCOPUS.pdf http://irep.iium.edu.my/105171/ https://doi. org/10.1002/bsd2.261 |
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