Beyond transactions winning customers’ hearts through CRM
The radical development in the banking sector of Malaysia has created a stiff competition among various banks. These banks need to satisfy the customers to the best for their sustainability. For this purpose, a strong relationship with customers is required. However, for strong relationship orga...
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| Format: | Book |
| Language: | English |
| Published: |
Independently Published, Amazon
2023
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| Online Access: | http://irep.iium.edu.my/107838/7/107838_Beyond%20transactions%20winning%20customers%E2%80%99%20hearts%20through%20CRM.pdf http://irep.iium.edu.my/107838/ https://openlibrary.org/publishers/Independently_Published |
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