The influence of collectivism on consumer responses to green behavior

• Main Authors: Ogiemwonyi, Osarodion, Jan, Muhammad Tahir
• Format: Article
• Language: English; English
• Published: Wiley Online Library 2023
• Subjects: HF Commerce; HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/105171/1/The%20influence%20of%20collectivism%20on%20consumer%20responses%20to%20green%20behavior.pdf; http://irep.iium.edu.my/105171/7/105171_The%20influence%20of%20collectivism%20on%20consumer%20responses%20to%20green%20behavior_SCOPUS.pdf; http://irep.iium.edu.my/105171/; https://doi. org/10.1002/bsd2.261

The purpose of this research is to examine consumer responses to green behavior linking constructs like attitude, perceived behavioral control (PBC), and subjective norms (SN) from the theory of planned behavior (TPB) model in connection to cultural dimension influence such as collectivism. A wel...