Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling

• Main Author: Jan, Muhammad Tahir
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Ltd. 2017
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf; http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf; http://irep.iium.edu.my/60181/; http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=itse; https://doi.org/10.1108/ITSE-08-2016-0024

Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim use...