Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Yasmin, Farzana, Tarofder, Arun Kumar
• Format: Article
• Language: English
• Published: University of Sri Jayewardenepura, Sri Lanka. 2019
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/77923/1/Paper%20%28VJM%29%20Sri%20Lanka.pdf; http://irep.iium.edu.my/77923/; https://vjm.sljol.info

As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers’ choice of accommodation while travelling. For such reason...