Intention to use the deliver eat online food delivery app in Malaysia, a behavioral study among gen
This study focus on the use and uptake of mobile food delivery apps in Malaysia. With the rising trend of utilizing mobile apps to order meals, it is critical to identify the elements that drive such app adoption in Malaysia. The majority of millennials (those born between 1968 and 2006) are employe...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6112/1/MBA_2023_CYW.pdf http://eprints.utar.edu.my/6112/ |
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