Integrative model of TAM and TPB in online purchase intention.

• المؤلف الرئيسي: Nur Bahiah Ghani
• التنسيق: UMK Etheses
• اللغة: English
• منشور في: 2017
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://discol.umk.edu.my/id/eprint/10255/7/20%20%28MASTERS%29%20NUR%20BAHIAH%20BINTI%20GHANI.pdf; http://discol.umk.edu.my/id/eprint/10255/

Consumers use the Internet to reap lots of benefits. Despite the plentiful advantages offered by online retailers, there are also disadvantages; it leaves either positive or negative impression for consumers to contemplate future online purchases. Therefore, this study is carried out to examine Mala...