Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia

Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors t...

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Main Authors: Chen, Li Yin, Saw, Janice Woan Rong, Ding, Karen Zhi Wei, Lean, Ruo Yi
格式: Final Year Project / Dissertation / Thesis
出版: 2023
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在线阅读:http://eprints.utar.edu.my/5549/1/fyp_BA_2023_CLY.pdf
http://eprints.utar.edu.my/5549/
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