Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia
Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors t...
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5549/1/fyp_BA_2023_CLY.pdf http://eprints.utar.edu.my/5549/ |
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| Summary: | Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors that influence behaviour of consumers to purchase online within Malaysia despite increasing fraud cases in these past few years. The main objective of this study is to determine the factors that affect consumers' online purchasing behaviour in Malaysia. In this research, the factors of trust, social influence, perceived usefulness, and attitude will be discussed. A total of 170 male and 214 female respondents participated in this study, with a total of 44.3% and 55.7%, respectively from Selangor, Kuala Lumpur, and Johor. SPSS software will be utilized to analyze the result of this research by descriptive analysis, scale measurement, as well as inferential analysis. The results showed a positive relationship between all the independent variables of the research (trust, social influence, perceived usefulness, and attitude) with the dependent variable (online purchasing behaviour). |
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