Factors affecting customer satisfaction towards live-stream shopping in Malaysia
The Covid-19 pandemic has caused more and more people started to adapt livestream shopping recently because they avoid taking risks to buy things physically in store during pandemic and they can purchase goods easily at the comfort of their homes through live streams. The rapid growth of this live-s...
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Main Author: | Phoon, Rou Yu |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2022
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/4880/1/75._PhoonRouYu_1803731.pdf http://eprints.utar.edu.my/4880/ |
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