Islamic marketing at the bottom of the pyramid: factors affecting customer’s satisfaction among the poor in Islamic pawnshop in Indonesia
This study attempts to investigate the service quality and its impact to customer satisfaction among the Islamic pawnshop borrowers in Indonesia. The psychometric properties of the well-known SERVQUAL model (reliability, assurance, tangibles, empathy, and responsiveness) and their relations with cus...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46097/1/IJBG150306_WULANDARI_%282%29.pdf http://irep.iium.edu.my/46097/ http://www.inderscience.com/jhome.php?jcode=ijbg |
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