Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?
Live-stream shopping is growing exponentially in Malaysia but limited research has been conducted to investigate the driving factors that lead consumers to shop via live-stream. Thus, this research is aimed to establish the factors that affect the purchase intention of Malaysia online shoppers on li...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3867/1/fyp_AC_2019_OZY_%2D_1607288.pdf http://eprints.utar.edu.my/3867/ |
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