Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
Nowadays, business model is dynamic and always evolving. All the business is going to develop online (e-commerce) and advertise their products through social media such as Facebook, Instagram, Twitter and YouTube. Since Taiwan is one of the country that using social commerce the most, it is importan...
Saved in:
Main Author: | Lai, Ting Yu |
---|---|
Format: | Final Year Project / Dissertation / Thesis |
Published: |
2019
|
Subjects: | |
Online Access: | http://eprints.utar.edu.my/3590/1/FYP.pdf http://eprints.utar.edu.my/3590/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study on factors contributing to impulsive buying behaviour among consumers in social commerce
by: Sze, Boon Chin
Published: (2022) -
Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022) -
Situational factors that influence impulse buying behaviour among local and international consumers
by: Ng, Joe Sheng
Published: (2019) -
The effect of affective components on impulse buying
by: Ooi, Ennie, et al.
Published: (2019) -
Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
by: Toh, Evelyn Bee Hwa *, et al.
Published: (2015)