Apparel Impulse Buying Intention : A Comparison between Public and Private University Students

• المؤلف الرئيسي: Nurul Syuhaida, Binti Yasmi
• التنسيق: E-LPTA
• اللغة: English
• منشور في: Universiti Malaysia Sarawak (UNIMAS) 2014
• الموضوعات: H Social Sciences (General); HF Commerce
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/25586/1/Apparel%20Impulse%20Buying%20Intention%20ftext.pdf; http://ir.unimas.my/id/eprint/25586/

The sales volumes positively increase results by the impulse purchases as this consumer behavior happen at the stage of unplanned and immediate purchases and derived by internal and external factors. Thus, this research purposely to study the relationship between factors that influence public and p...