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Online Impulse Buying: Investigating the Role of E-Commerce Attributes, Customer Motivation, and Urge to Buy Impulsively

Online impulse buying is shaped by both external e-commerce factors and individual psychological intricacies. Thus, it is vital to comprehend the interplay between external e-commerce factors and individual psychological intricacies, providing insights essential for developing effective strategies i...

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Bibliographic Details
Main Authors: Ika Febrilia, Rahmi, Suddin Lada, Brahim Chekima
Format: Article
Language:English
English
Published: Behavioral Science Research Institute, Srinakharinwirot University 2024
Subjects:
HF1-6182 Commerce
HF5410-5417.5 Marketing. Distribution of products
Online Access:https://eprints.ums.edu.my/id/eprint/38915/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38915/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/38915/
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https://eprints.ums.edu.my/id/eprint/38915/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38915/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/38915/

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