eWoM Influence on Booking Intention:A study of hotels in KL
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Main Authors: | Poon, Yee Ling, Lim, Chee Yi, Yong, Diane May Kuen, Hiribae, Collins Mavuvuni, Tan, Adrian Yenn Wei |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/1438/1/BAC%2D2014%2D1101388.pdf http://eprints.utar.edu.my/1438/ |
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