Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
Previous researchers have shown that word of mouth (WOM) has a significant impact on consumers’ purchase decision. With the development of information technology and the increasing number of Internet user, the influencing power of electronic word of mouth (eWOM) which is a new generated form of WOM...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.intimal.edu.my/651/1/MBA%20-%2063.pdf http://eprints.intimal.edu.my/651/ |
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