Understanding The Effects Of Ewom On Direct Sales Through The Information Adoption Model
In the direct sales industry, leveraging social networking sites has dramatically boost the industry to new heights. The need to understand the effects and influencing factors of eWOM messages on youth’s engagement in direct selling can provide an insight to the direct sales industry as well as to b...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/2619/1/PR%2D2017%2D1406010.pdf http://eprints.utar.edu.my/2619/ |
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