The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
The purpose of this study was to examine the relationship between services marketing mix (product, price, place, promotion, people, process and physical evidence) on customer Satisfaction. Additionally, this study also explored the role of subjective norms towards customer satisfaction in Islamic...
Saved in:
Main Authors: | Mazuri, Abd Ghani, Feras MI, Alnaser, Samar, Rahi, Majeed, Mansour, Hussein, Abed |
---|---|
Format: | Article |
Language: | English |
Published: |
2017
|
Subjects: | |
Online Access: | http://eprints.unisza.edu.my/5348/1/FH02-FESP-17-10525.pdf http://eprints.unisza.edu.my/5348/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Influence of Service Quality and Subjective Norms on Customer Loyalty: A
Proposed Framework for Palestine Islamic Banks
by: Mazuri, Abd Ghani, et al.
Published: (2017) -
The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
by: Mazuri, Abd Ghani, et al.
Published: (2017) -
Service quality in Islamic banks: The role of PAKSERV model, customer satisfaction and customer loyalty
by: Mazuri, Abd Ghani, et al.
Published: (2018) -
The implementation of partial least square modelling (PLS) for marketing research in Arab countries: introduction to beginner users - evidence from Islamic banks of Palestine
by: Alnaser, Feras M. I., et al.
Published: (2019) -
Service quality in Islamic banks: The role of PAKSERV model, customer satisfaction and
customer loyalty
by: Mazuri, Abd Ghani, et al.
Published: (2018)