Inspecting the role of intention to trust and online purchase in developing countries
The study aims to explain the relationship between intention to trust dimensions and purchase intention in online products. Furthermore, it examines the relationships between integrity, competency, firm’s image, Uncertainty Avoidance, price awareness, propensity to trust and the impact on purchase...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5414/1/FH02-FESP-17-11149.pdf http://eprints.unisza.edu.my/5414/ |
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