The influence of time availability, happiness, and weariness on consumers’ impulse buying tendency amidst Covid-19 partial lockdown in Malaysia
The movement control order (MCO) and conditional movement control order (CMCO), also known as the partial lockdown imposed on Malaysian as a result of Covid-19 pandemic has affected mental health, and consumerism. Spending too much time online, feeling unhappy and weary by staying at home too long...
Saved in:
Main Authors: | Hafizah Omar Zaki,, Siti Ngayesah Ab Hamid, |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
|
Online Access: | http://journalarticle.ukm.my/17789/1/46580-168085-1-PB.pdf http://journalarticle.ukm.my/17789/ https://ejournal.ukm.my/pengurusan/issue/view/1426 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness
by: Luo, Xi, et al.
Published: (2024) -
The Effects of “Happy” Media on Women’s Coping Tendencies
by: Sharon Grace Kwan, et al.
Published: (2024) -
Factors Affecting Consumers’ Impulse Buying Behaviour in
Social Commerce
by: Lai, Ting Yu
Published: (2019) -
Situational factors that influence impulse buying behaviour among local and international consumers
by: Ng, Joe Sheng
Published: (2019) -
Online Impulse Buying: Investigating the Role of E-Commerce Attributes, Customer Motivation, and Urge to Buy Impulsively
by: Ika Febrilia, et al.
Published: (2024)