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A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia

The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this...

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書目詳細資料
主要作者:	Khoh, Cindy
格式:	Thesis
語言:	English
出版:	2012
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.intimal.edu.my/668/1/MBA%2080.pdf http://eprints.intimal.edu.my/668/
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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